Genre Representation


Gamification and Ethnography

In our modern-day society Surveillance is a common issue we face. Through gaming consoles such as X-box, PlayStation and social media applications, like Facebook. The photos and information we upload about ourselves online make it easy for other people and in extreme cases the government to create extensive data profiles on us.  However, in enjoyments of gaming and socialising, these factors become almost an afterthought and don’t really feel like and issue. The problem only arises again when powerful agencies like the government seek to us this information against us in a negative or intrusive way.

Michael Foucault

Michael Foucault was a French philosopher and social theorist, who was well known for intricate and precise understanding of links between power and relations within modern society. “In its function, the power to punish is not essentially different from that of curing or educating” (Foucault, M p. 303). One of Foucault’s well-known publications was called In Discipline & Punish: The Birth of the Prison. This piece studied the link between panopticon and behavioural patterns in inmates. A Panopticon is a building, such as a prison, that has a circular structural design that and central focal point. In effect, this design would allow for wide scale surveillance of the inmates through the central focus point. The smart design of the circular cell formation around the guards’ tower meant that although position next to each other, the inmates couldn’t not actually peer into or communicate with their fellow prisoners. “They are like so many cages, so many small theatres, in which each actor is alone, perfectly individualized and constantly visible… Visibility is a trap” (Foucault, pg. 209). Understanding the strain caused from being constantly watched people, like some kind of animal at the zoo, them not being able to participate and how this effect an individual was particularly interested Foucault because in his own words “Discipline ‘makes’ individuals” (Foucault p. 170).


Determinism – Technological determinism Vs Cultural determinism

Marshall McLuhan

Herbert Marshall McLuhan born July 21, 1911 – 1980 was a Canadian professor, philosopher, and public intellectual. Marshall McLuhan is famed for having one of the most poignant predictions of the 20th century. The philosopher and intellectual foresaw the birth of the internet 35 years before it happened.

Games and technology have become a main part of today’s society, as they are in everything that we do. From gaming consoles (the multi – Platforms), social media platforms, transport etc. Although in the past this was not the case, I have to wonder if the todays society would be able to survive without technology like we once did. In the past ritual war games were enacted, this meant that two opposing teams would battle it out with each other. I feel that was very dangerous, as playing games can often become quite serious and therefore dangerous. However, the original intention of these games was not to harm but was designed to deal with stress (from battles) And to release pent up aggression.

Raymond Williams

Raymond Henry Williams (31 August 1921 – 26 January 1988) was a Welsh academic, novelist and critic.

While I believe that both technological determinism and cultural determinism are both important to the way our society works. I think that Cultural determinism in theory is much older than technological determinism as the culture considered to shape our decisions and behaviour before the idea of the technology was fully developed. This idea changes however, when we really take the time to understand what we consider to be technology. By definition the word ‘Technology’ means the application of scientific knowledge for practical purposes (especially in industry).

Week 1, Day 1!

My First day of uni was interesting. Completing and icebreaker in groups got us talking and expressing own opinions on what we believe Graphic Media Design, why we choose this particular course and what it means to us.

I choose this course because although I was 100% certain that I wanted a career in the create industry, I wasn’t sure what specific subject area was for me. Though the content and structure in the uni website I found that this course was quite board and allowed me to experience a range subjects and methods.

I have always disliked being asked the question ‘What is Graphic (Media) Design?’ as it is difficult to answer due to the fact that the bounders are becoming broader everyday. In my previous years I had taken a foundation at Ravensbourne and the answer quite conventional. As they were quite traditional.

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration.                                                                                                     Wikipedia

However, I definitely believe that the ‘Media’ in this course adds a different element to the term graphic design as it allows us to combine the more traditional aspects with more modern methods. I personally found this appealing as this exactly what I wanted from the course. While I do enjoy the traditional aspects, such as typography and illustration. The idea of embracing more digital and interactive media is especially interesting.